About Us

Imagine how much easier grandparenting would be if you were up-to-date on what’s new and of interest to your grandkids? We thought so too, that’s why we started EverythingGrandkids, a free email newsletter and website for Grandparents providing current information on toys, style, essentials and new products for grandkids.

With backgrounds in marketing, advertising sales, licensing, event planning and public relations at large Manhattan firms, we found ourselves suburb bound with infants and toddlers and a desire to put our new interests (our babies) and our business skills to work.

All of a sudden the tables were turned – our parents were looking to us to inform them of the newest trends and latest interests of the new little people in our lives. When we realized that we could make a career out of doing what we love best – shopping for our kids – we teamed up to start a web-based business that would help our parents and their friends to become savvy shoppers when spoiling their grandkids.

Co-Founders:

Sloane Feldman, Manhattan raised marketing guru, worked on campaigns for CBS Television and Elle Magazine, forecasting trend reports, fashion shows and sporting events. She also developed promotional advertising campaigns for brands such as Pepsi, Kraft Foods and Maxwell House Coffee, among others, as well as planned high profile gala events for non-profit organizations such as March of Dimes and the American Heart Association. She now lives in Fairfield, CT with her husband and twin boys.

Heidi Kurlander-Kail, advertising sales executive at women’s magazines such as Glamour, Good Housekeeping, Cosmopolitan and Woman’s Day, honed her skills in sales and sharpened her eye for a good buy. She also worked in brand licensing for the former Gruner & Jahr Publishing (Child, Parents, Family Circle)and Jim Henson Productions. While previously living in Chicago, she served as acquisitions editor for Publications International. She currently lives in Westport, CT with her husband, daughter and son.

As new mothers with unique business skills and parallel aspirations, we decided to combine our past industry experience with our devotion to parenting and our knack for seeking the best bargain, the cutest stuff, and the most current information into a guide for our parents and others just like them. So, take advantage of our free email newsletter and be a grandparent who is in-the-know, or at least always shows up with the best gifts!